F45 Launches New Fitness Day, UK Market Hits £5.7B, and Major Industry Moves This Week
From major brand initiatives to market-defining data and global headlines, this week’s fitness industry news highlights the continued momentum across health, wellness, and technology. From new campaigns to record-setting reports, the sector is showing strong growth and impact.
F45 Launches ‘National Recommit to Your Fitness Day’ to Inspire Health Commitment
F45 Training has introduced a new annual initiative to encourage individuals to take meaningful steps toward better health. National Recommit to Your Fitness Day will be observed each year on April 5 (4/5), a date that reflects the F45 brand name and serves as a reminder to reset routines and refocus on wellness goals.
The campaign highlights that any form of movement—whether it's an F45 session or a neighborhood walk—can be a starting point toward improved health.
"At F45, we believe real change starts with a single choice. To move, to commit, and to keep going," said Brian Killingsworth, Chief Marketing Officer at F45 Training. "National Recommit to Your Fitness Day is more than a date on the calendar, it’s a movement that brings awareness to the power of taking control of your health and inspiring others to do the same."
The initiative encourages participants to focus not only on exercise, but also on hydration, nutrition, and setting simple, trackable goals. Creating a plan for consistency and accountability is central to the effort, with the goal of building sustainable, long-term habits.
To support the launch, F45 is offering a Welcome Week Offer from April 7 to 13. New members can access a full week of training for $30 at participating locations. This promotion is available exclusively to first-time participants; terms and conditions apply.
F45 Training is a global fitness community offering functional group workouts that combine high-intensity training, expert coaching, and regularly updated programming. The brand continues to expand worldwide while promoting a supportive, team-based environment.
National Recommit to Your Fitness Day underscores F45’s commitment to making fitness more accessible and empowering individuals to take charge of their health.
UK Health and Fitness Market Surpasses £5.7 Billion as Membership Reaches 11.5 Million, New Report Finds
The UK health and fitness industry has achieved record-breaking growth, generating £5.7 billion in revenue and welcoming 11.5 million members across 5,607 clubs, according to the newly published UK Health and Fitness Market Report by ukactive, with analysis from Deloitte.
Produced in collaboration with 4GLOBAL and Sport England, the report is being hailed as the “most authoritative dataset” ever assembled for the UK fitness sector. Drawing on quarterly contributions from public, private, and independent operators, the findings point to increasing consumer investment in health and wellbeing and highlight significant potential for long-term sector growth.
According to the report, total industry revenue grew 8.8% from £5.2 billion in 2023 to £5.7 billion in 2024. Membership revenue rose from £4.05 billion in 2022 to £5.19 billion in 2024, representing a compound annual growth rate of 13.1%. The sector also recorded more than 600 million visits in 2024, with penetration reaching 16.9% of the UK population.
“This report is a significant milestone for the UK health and fitness sector, offering the most authoritative, data-driven view of market trends to date,” said Utku Toprakseven, Chief Development Officer at 4GLOBAL. “We are proud to support this collaboration through 4GLOBAL’s DataHub and strategic partnerships, reinforcing the vital role of data in shaping investment, policy, and the industry’s long-term success.”
The report highlights shifting motivations for gym usage, particularly among younger people. Mental health benefits were cited by 76% of survey respondents as a key reason for engaging with fitness services. The data also identifies growth opportunities among older adults, people from minority backgrounds, and those from lower socio-economic groups.
Tim Hollingsworth, CEO of Sport England, said: “This report is clear that sport, fitness and exercise are not just great for health – they are great for the economy too, with a sector that is rapidly growing in spite of challenging circumstances. Taking part in sport and fitness and being physically active should be seen as acts of economic contribution. Active lifestyles relieve the burden on the NHS, boost productivity, and save the public purse by preventing chronic illness.”
Investor confidence also appears to be on the rise, with seven major mergers and acquisitions completed in the past year—the highest number since 2020. The report’s release comes as the Government continues efforts to address NHS demand and workforce inactivity, with 9.2 million people currently classified as economically inactive and more than 7.5 million patients on waiting lists.
Huw Edwards, CEO of ukactive, said: “We are delighted to publish the first UK Health and Fitness Market report, with thanks to the work of our partners and members, representing the most authoritative dataset to accurately track the growth, size and impact of our sector. These findings provide irrefutable evidence that our sector is essential for the UK’s health, happiness and prosperity, offering a major opportunity for further growth and investment.”
He added, “More than 11 million people are members of our nation’s health and fitness clubs, making them the engine room of physical activity. We want to see the Government and policymakers recognise this opportunity and help remove any blockers to our sector’s growth so that our members can reach their potential and maximise their value to society.”
The report is supported by sponsors including BLKBOX, Gladstone, Life Fitness/Hammer Strength, Matrix, Myzone, and Technogym. Its insights will also be featured in the upcoming European Health & Fitness Market Report by EuropeActive and Deloitte, to be unveiled next week at the European Health & Fitness Forum in Cologne, Germany.
As the UK continues to navigate economic and healthcare challenges, the health and fitness sector is positioned as a key driver of national resilience, improved wellbeing, and economic productivity.
This Week in Fitness: Key Moves in Health, Tech, and Wellness
This Week in Fitness by All Things Fitness and Wellness, hosted by Krissy Vann, recaps the top fitness business headlines in under five minutes. Highlights include a new NHS report calling for physical activity to be integrated into clinical care, backed by over $12 billion in potential economic benefits. Life Time has launched its LTH supplements on Amazon to simplify choices for consumers, while Garmin smartwatches are tracking health data in orbit as part of the Fram2 mission.
Additional stories include Novo Nordisk’s legal action against compounders of its GLP-1 drug Wegovy, and Hydrow’s new partnership with Soho House, bringing its rowers to 15 locations worldwide. GymNation also made headlines with a tongue-in-cheek in-gym hotel concept for April Fools’ Day—spotlighting real trends in fitness tourism and recovery-focused design.
What It Means for the Industry
As trends in movement, health, and innovation continue to shape global wellness, this roundup reinforces the rising influence of the sector. Stay tuned for more fitness news as the fitness industry evolves and inspires at every level.
