Fitness Industry Leaders Convene at Key Events to Shape the Future of Fitness and Wellness
New innovations and growth spur the fitness industry, from recent major events to business developments. From cutting-edge technologies at the 2024 Fitness Technology Summit in Las Vegas to shared global perspectives at European Congress 2024 in Barcelona, the fitness industry slowly inches towards a future of collaboration, transformation, and new opportunities. Recent fitness industry news, such as Planet Fitness’s strategic expansion plans and Peloton’s targeted marketing efforts, highlight the evolving landscape and the importance of staying ahead in an increasingly competitive market.
2024 Fitness Technology Summit
Hosted from October 21-23 at Caesars Palace in Las Vegas, the 2024 Fitness Technology Summit was an exciting collision of innovation and industry expertise. Organized by Al Noshirvani and Tara Levitt of ALTA Technology Group, the 3-day event kept many leading executives in the health and fitness sector abuzz on topics of transformation—AI-driven member personalization, advanced wearable technology, and streamlined strategies to boost operational success. The summit set the stage to shape the future of fitness through highlighting keynote speakers, interactive discussions, and offering unmatched networking opportunities.
If you missed out this year, mark your calendar for the 2025 Fitness Technology Summit, happening from October 13-15 in Chicago. Want to be one step ahead in fitness innovation or stay ahead of industry trends? Come listen to the leaders driving the movement and get informed on industry trends. Stay tuned on details and get a chance to connect and evolve with the best in the business!
European Congress 2024
The European Congress 2024 brought together over 500 fitness and wellness leaders from around Europe to the vibrant city of Barcelona in an exciting event of collaboration, innovation, and industry insights. Organized by the European Council, the annual event is a cornerstone for executives and industry influencers, offering an opportunity to explore the trends in everything ranging from AI-driven fitness solutions to evolving practices in wellness. Discussions revolved around important topics on marketing strategies, fitness programming, and the role of technology in helping accelerate growth and engagement of diverse demographics.
Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, emphasized the Congress’s significance in uniting a variety of cultural perspectives. He noted that historically low participating regions, such as the Baltics, are poised to make significant leaps in the coming years, driven by progressive technology and an ever-growing awareness of the mental and physical benefits of fitness. With more than 1,000 attendees anticipated to be welcomed in Amsterdam for next year's Congress, the industry's commitment to shaping a global, forward-thinking fitness landscape remains stronger than ever.
This Week In Fitness
This week's top fitness industry news covers the big moves that are shaping the industry. Highlights include Planet Fitness's strategic bid for Blink Fitness, following PureGym’s initial acquisition during a bankruptcy auction, reflecting an ambition to expand its presence.
The wellness economy peaked at $6.3 trillion in 2023, with figures expected to advance to $9 trillion by 2028, fueled in part by gains in wellness tourism and fitness real estate. On the marketing side, Peloton launched "Find Your Push. Find Your Power" campaign, featuring NFL superstars T.J. and J.J. Watt, which aims to capture the millennial male market.
Other big moves in the industry include Echelon launching ActiveMD for medical wellness as a combination of fitness and GLP-1 weight management solutions, while a report calls on the UK government to take obesity seriously by imposing tight regulations on food. Planet Fitness also reported a very strong Q3, based on higher revenue and new club openings, signaling robust growth through year-end.
Exciting Developments and Opportunities Ahead for the Fitness Industry
The industry is continuing to build momentum and forge ahead, with major events next year already on the horizon. As fitness evolves and technology continues to shape the way we engage with wellness, now is the time to stay informed and be part of the conversation. The future is bright, and the industry is geared toward innovative success with the integration of AI-driven solutions, new wellness programs, and expanding fitness economies. Stay informed on the latest fitness news and trends driving the fitness industry forward!
